At Human Potential Advisors, we believe that better workplaces don’t start with strategy—they start with people and knowing yourself. More specifically, they start with self-awareness.
One of the most common questions we get from leaders is: “What’s the best personality assessment to use with my team?”
And the honest answer is… there are a lot of options.
How Many Personality Assessments Are There?
The assessment landscape is crowded. There are hundreds of personality and behavioral assessments used across organizations today. Some of the most well-known include:
- Myers-Briggs Type Indicator (MBTI)
- DiSC
- Enneagram
- Hogan Assessments
- Predictive Index
- 16 Personalities
- And many more niche or industry-specific tools
Each of these tools offers insight—but not all insights drive action
Why CliftonStrengths® Is Our Go-To
At Human Potential Advisors, we consistently choose CliftonStrengths® because it shifts the conversation from who you are to how you contribute.
Developed by Gallup, CliftonStrengths is grounded in decades of research on what makes people successful—not what’s wrong with them.
Instead of labeling or boxing people into types, it identifies a person’s natural patterns of thinking, feeling, and behaving—their strengths—and gives them a language to use those patterns intentionally at work.
What Happens When People Use Their Strengths?
According to Gallup’s research, when individuals focus on and use their strengths:
- They are more engaged at work
- They experience higher confidence and clarity in their role
- They are more productive and perform at higher levels
- They are more resilient during change and stress
- They are more likely to stay with their organization
But beyond the data, we see something even more powerful in our work:
People stop trying to be someone they’re not.
Instead of fixing weaknesses, they start leading with what’s already strong—and teams begin to complement one another rather than compete or collide.
From Insight to Application
An assessment alone doesn’t create transformation. Application does.
That’s why our work at Human Potential Advisors goes beyond simply administering CliftonStrengths. We help leaders and teams:
- Translate strengths into day-to-day behaviors
- Understand how strengths show up under pressure and stress
- Navigate team dynamics and blind spots
- Build a shared language that improves communication and trust
A Certified Approach You Can Trust
Our founder, Traci Newkirk, is a Gallup-Certified CliftonStrengths Coach, bringing both expertise and practical application into every engagement.
Traci has worked with leaders, teams, and organizations across industries to help them:
- Unlock individual potential
- Build high-performing teams
- Create cultures where people feel seen, valued, and energized
Her approach is grounded, real, and actionable—because strengths work should never feel theoretical. It should feel like a launching pad.
Final Thought
There is no shortage of tools to understand people.
But the right tool doesn’t just describe who someone is—it helps them become better at what they already do best.
That’s why we choose CliftonStrengths.
Because when people operate from their strengths, work changes.
Teams change.
And ultimately—organizations change.
If you’re curious about how CliftonStrengths could support your team or organization, we’d love to start that conversation.
