HPA president and founder, Traci Newkirk, was recently a featured guest on Below the Line with Chancellor Bennie L. Harris, Ph.D., Chancellor of USC Upstate.
In this episode, Dr. Harris and Traci explore her journey as a lifelong entrepreneur—from her Upstate roots to building multiple people-centered businesses grounded in purpose and values.
Traci shares how self-awareness, culture, and intentional leadership create meaningful, lasting impact. The conversation dives into what it really means to lead “below the line” by understanding people first and building trust through dignity, empathy, and curiosity.
You’ll hear insights on:
- Leading with values through challenge and change
- Building organizations that honor people and potential
- How lifelong learning and certifications open doors
- Why diversity of thought strengthens teams
- The evolving role of AI in talent and workforce strategy
- What it means to be fully present as a leader
WATCH NOW on YouTube to gain a deeper perspective on leadership that goes beyond the surface—and discover how purpose-driven leadership fuels success in both business and life.
LISTEN NOW on Spotify
Curious to learn more? Connect with Traci to discuss how you can apply these insights to your organization today: https://www.linkedin.com/in/tracinewkirk.

