Who We Are

Hello, we’re Human Potential Advisors.

We have the tools to help you reach your full potential.

Our experience tells us that in order to find the best possible solutions, you must always think outside the box. At Human Potential Advisors, you won’t find “pre-packaged” programs or defined step-by-step processes. The business landscape is constantly shifting, and so we are consistently innovating right along with it. We provide flexible, creative, custom-built solutions to meet the specific needs of each individual client we serve. No short-cuts, no exceptions.

Who We Are

We are a team of passionate, dedicated leaders who believe that everyone has the capacity to grow if they can harness their strengths and if they are willing to put in the work. We also believe that unique problems deserve unique solutions. Knowing that one size never fits all, we work with clients to get them unstuck, build belonging, and equip them with the tools necessary to for long-term success.

What Drives Our Work


To help leaders and teams harness their strengths and enrich their organizational cultures in order to leave a lasting positive impact through their individual, professional, and corporate legacies.


We get people unstuck from unhealthy thinking.

Our History: How We Began

In 2003, Traci and Barry Newkirk started Intellectual Capitol (ICAP) with the desire and need to have a thriving business and family, simultaneously.

They started with no money but a great deal of grit, determination, and drive. They began in the basement of their home, in a windowless room, and built a small business based on their collective strengths: Traci’s unique combination of strong financial management and marketing expertise and Barry’s relationship base with some of the key players in the IT industry.

Over the next fifteen years, Traci and Barry grew ICAP exponentially and were able to bring on interns, hire employees, and develop foundational processes to further scale the business. As they grew, Traci’s acumen, proficiency, and passion for people development was evident, and became an integral part of their success. Already leading with a relationship-based approach to business, the Newkirks realized this expertise could add even greater value for their own clients. And so, Capitol Consulting was born. 


Rebranded as Human Potential Advisors in 2021, our team remains laser-focused on helping individuals and teams reach their full potential. We continue to provide critical assistance in the areas of organizational development, training, strategic culture development and culture crisis management solutions, just as we’ve done for hundreds of clients since our launch in 2014 – including small-to-medium businesses, Fortune 500 companies, Government Agencies, Universities, Chambers of Commerce, Leadership & Entrepreneurial Organizations, Churches and Non-Profits. Learn more about our clients

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Community Investment​

Committed to giving back

Beyond our commitment to our clients, we are committed to giving back to the communities that we serve. We invest a significant portion of our profits, as well as the time and talents of our team members, to make our communities a better place to live, work and play. Learn more about the organizations we support.


Our clients make these honors possible

We’ve been humbled and honored to receive a recognition for our commitment to our clients, and as a result, our fast growth over the years. We’re grateful to our loyal clients who’ve continued to entrust us with the health of their organizations. We share these honors with each of you.

On a daily basis, we are humbled and honored to walk with individuals and teams as they write their own personal, professional and corporate legacies.

What legacy are you writing?

Let’s find out. Contact us today.