Our Team

Meet the Human Potential Advisors Team.

We Build Belonging.

With over 20 years of experience in teaching and culture management, our team’s greatest desire is to see each and every client overcome their own specific roadblocks and obstacles — a certainty of both life and business —not simply to keep going, but to keep growing.  

We can’t wait to meet you.

Contact us today.


4 Disciplines of Execution Knowledge Certificate

4DX Performance Coach Certified

Clifton StrengthsFinder Certified Coach

Engagement (Q12) Certified Coach

Builder (BP10) Profile Certified Coach-Entrepreneurship

Employing Top Talent Certified

Enneagram Certification

DISC Certification-Lead Like Jesus

Crucial Conversation Certification

BA- Winthrop University (major: Communications/minor: History)

Masters- Concordia University/Townsend Institute (Organizational Leadership/Executive Coaching)

Meet Traci

President / Founder

Traci Newkirk is an award-winning speaker, teacher/ facilitator, and business owner.

Traci and her husband partnered over 17 years ago to open Intellectual Capitol Inc. (ICAP), an IT Staffing and Consulting company that has grown to over 50 employees.

As they grew, Traci discovered a strong passion for teaching and leading others, and her acumen in this area became an integral part of ICAP’s success. Realizing her expertise in this area could provide additional value to their clients, the Newkirks decided to launch a new arm of the business in 2014. And so, Capitol Consulting was born. 

Rebranded as Human Potential Advisors in 2021, Traci and her team remain laser-focused on helping individuals and teams reach their full potential. Through her work and community engagement over the past 20+ years, Traci has honed her skills by teaching people to value themselves and others. She has worked with small-to-medium businesses, Fortune 500 companies, non-profits, churches, chambers of commerce, government agencies, and more. Her ability to provide fully-customizable solutions to each client has been integral to both her and her clients’ continued success.

Traci holds a Bachelor of Arts in Communications from Winthrop University and completed her Masters in Organizational Leadership at Concordia University Irvine in 2022. She is a sought-after speaker in South Carolina and across the U.S., addressing topics mainly focused on Culture, Hiring and Organizational Health. She serves as Vice Chair of Leadership Development for Greenville County Chamber of Commerce and is a volunteer coach with the Minority Business Accelerator Program.

Traci holds 6 additional certifications through Gallup in Employing Top Talent, Individual Development, Team Coaching, Entrepreneurship, High-Performance Management and Engagement. She is certified in Clifton StrengthsFinder, DISC, and Enneagram.

Awards/Recognition Includes: Inc. 5000 Fastest Growing Companies, 25 Fastest Growing Companies in South Carolina, Roaring Twenties (SC Best Performing Companies), and the 2016 Greenville Chamber Small Business of the Year.

When she isn’t working or actively serving the regional business community, Traci enjoys spending time and going on adventures with her husband Barry and their family, leading book club discussions, and connecting with friends – old and new.

Meet Barry

Strategic Consultant

Barry Newkirk’s career in staffing spans over 30 years. He is the “go to” guy for C-Suite executives looking for advice on staffing, building strategic plans and transitioning to a next life career stage. 

Meet Tina

Senior Accountant

Tina Boalt is invaluable in the accounting role. She makes sure that all clients are invoiced promptly and accurately. She has been with Barry and Traci in previous ventures and her ability to ask the right questions is impactful.